I believe that having a strong brand identity and design is essential for success as an e-commerce business.

For this project, I assisted the owner of Humble Fibers in designing their logo, creating a brand identity, and curating and shooting product photos. I have a keen eye for aesthetics and designing a brand that matches the owner's identity. Humble Fibers sells hand-crafted crochet clothing with a retro flair, which was the inspiration for the logo I designed on Procreate. The images below include the final logo, a document with the brand identity guide I created for the owner to reference to, and images from the photoshoot. I had full creative direction and shot and editing all of the photos.

Skills Gained:

Procreate/Graphic Design

Brand Identity

Content Creation